While a Miami Beach photographer shot pictures, the girls lolled on the sand in their swimsuits, smiled, decorated the lifeguard boat, smiled, read big black headlines in the New York papers about “Bitter Cold In Storm’s Wake” and “Deep Freeze Hangs On,” smiled and acted warm. Then they confessed. Said Adrienne Bourbeau: “Not that I’m cold. I’m always blue.” In the winter of 1958 The Miami Herald documented how the Chamber of Commerce sold sunny Florida to the nation even when it was chilly in Florida. The Herald itself wasn’t above showing pretty women whenever it needed to illustrate a cold snap.

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3/19/1959: Lewis McLain -- Taming the angry March wind which chased bathers from Hollywood Beach Wednesday was fearless Shirley Buttner, 4110 SW 32nd St. She donned foul weather gear, dipped a toe, and discovered the foamy surf was quite warm. But warm clothing notwithstanding, the pelting rain soon drove Shirley to cover with the rest.

3/19/1959: Lewis McLain -- Taming the angry March wind which chased bathers from Hollywood Beach Wednesday was fearless Shirley Buttner, 4110 SW 32nd St. She donned foul weather gear, dipped a toe, and discovered the foamy surf was quite warm. But warm clothing notwithstanding, the pelting rain soon drove Shirley to cover with the rest.

3/9/1966: George Flynn/Miami Herald Staff -- CAUGHT WITH her hood up while car-hopping at an Eau Gallie drive-in, Gail Aho, 19, had a likely explanation: “It's c-c-cold.” And it was. A cold snap haunting Brevard since late last week is expected to thaw by today.

3/9/1966: George Flynn/Miami Herald Staff -- CAUGHT WITH her hood up while car-hopping at an Eau Gallie drive-in, Gail Aho, 19, had a likely explanation: “It's c-c-cold.” And it was. A cold snap haunting Brevard since late last week is expected to thaw by today.

Probably shot in February, 1958: associated photo is credited to Bill Kuenzel/Miami Herald Staff; he probably shot this one as well. -- While a Miami Beach photographer shot pictures, the girls lolled on the sand in their swimsuits, smiled, decorated the lifeguard boat, smiled, read big black headlines in the New York papers about "Bitter Cold In Storm's Wake" and "Deep Freeze Hangs On," smiled and acted warm. Then they confessed. Said Adrienne Bourbeau: "Not that I'm cold. I'm always blue." Muttered the model next to her, "A gal's gotta eat, you know." ...It was Miss Ruth Buck, the Physical education teacher at Miami Beach High, who confided that on cold days like these the girls normally stay inside for "social dancing." (Although the person who scanned this image dated it 1956 the clipping attached to the back of the photo shows part of an advertisement for a Robert Stack motion picture, "The Gift of Love," which appeared in 1958.)

Probably shot in February, 1958: associated photo is credited to Bill Kuenzel/Miami Herald Staff; he probably shot this one as well. -- While a Miami Beach photographer shot pictures, the girls lolled on the sand in their swimsuits, smiled, decorated the lifeguard boat, smiled, read big black headlines in the New York papers about "Bitter Cold In Storm's Wake" and "Deep Freeze Hangs On," smiled and acted warm. Then they confessed. Said Adrienne Bourbeau: "Not that I'm cold. I'm always blue." Muttered the model next to her, "A gal's gotta eat, you know." ...It was Miss Ruth Buck, the Physical education teacher at Miami Beach High, who confided that on cold days like these the girls normally stay inside for "social dancing." (Although the person who scanned this image dated it 1956 the clipping attached to the back of the photo shows part of an advertisement for a Robert Stack motion picture, "The Gift of Love," which appeared in 1958.)

Published Febrary 14, 1955: Bill Sanders/Miami Herald Staff -- It Was a Fur Piece from Miami's usual balmy weather Sunday morning, so Mrs. Larry Heckman, of 295 W. 62nd St., Hialeah, dressed appropriately as she hung out the family wash. In case you didn't get up as early as Mrs. Heckman, the mercury tumbled to 39 degrees at 7 a.m. Sunday.

Published Febrary 14, 1955: Bill Sanders/Miami Herald Staff -- It Was a Fur Piece from Miami's usual balmy weather Sunday morning, so Mrs. Larry Heckman, of 295 W. 62nd St., Hialeah, dressed appropriately as she hung out the family wash. In case you didn't get up as early as Mrs. Heckman, the mercury tumbled to 39 degrees at 7 a.m. Sunday.

Published 1/22/1961: Bill Kuenzel/Miami Herald Staff -- Scene outside the Olsen Hotel. If You Think It's Cold in Miami's Sun.New Cold Wave, more chills here.

Published 1/22/1961: Bill Kuenzel/Miami Herald Staff -- Scene outside the Olsen Hotel. If You Think It's Cold in Miami's Sun.New Cold Wave, more chills here.

Published 3/30/1955: Doug Kennedy/Miami Herald Staff -- Wanted: A fur-Lined Miami Beach Pool. She's Barbara Hedges from Connecticut. (This photo has been retouched for publication by a newspaper artist who shaded and outlined the figure and darkened the letter on the sign "We are not responsible for the weather -- The Cabana Staff.")

Published 3/30/1955: Doug Kennedy/Miami Herald Staff -- Wanted: A fur-Lined Miami Beach Pool. She's Barbara Hedges from Connecticut. (This photo has been retouched for publication by a newspaper artist who shaded and outlined the figure and darkened the letter on the sign "We are not responsible for the weather -- The Cabana Staff.")

1/9/1956: Bill Kuenzel/Miami Herald Staff -- Cold weather on the beach. Mrs. Roman Blum and Mrs. Morris Kraut. (This photo was retouched for publication by a newspaper artist who shaded and outlined the figures.)

1/9/1956: Bill Kuenzel/Miami Herald Staff -- Cold weather on the beach. Mrs. Roman Blum and Mrs. Morris Kraut. (This photo was retouched for publication by a newspaper artist who shaded and outlined the figures.)

Published 2/24/1958: Bill Kuenzel/Miami Herald Staff -- Chilly Cheese-Cake is Misleading Promotion. "This type of misleading promotion smacks more of the fly-by-night business venture than the honest publicity one expects of a hitherto reputable Chamber of Commerce," reader Estelle Greene wrote in a letter to the editor published Feb. 24, 1958.

Published 2/24/1958: Bill Kuenzel/Miami Herald Staff -- Chilly Cheese-Cake is Misleading Promotion. "This type of misleading promotion smacks more of the fly-by-night business venture than the honest publicity one expects of a hitherto reputable Chamber of Commerce," reader Estelle Greene wrote in a letter to the editor published Feb. 24, 1958.

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