Chilly Cheesecake

While a Miami Beach photographer shot pictures, the girls lolled on the sand in their swimsuits, smiled, decorated the lifeguard boat, smiled, read big black headlines in the New York papers about “Bitter Cold In Storm’s Wake” and “Deep Freeze Hangs On,” smiled and acted warm. Then they confessed. Said Adrienne Bourbeau: “Not that I’m cold. I’m always blue.” In the winter of 1958 The Miami Herald documented how the Chamber of Commerce sold sunny Florida to the nation even when it was chilly in Florida. The Herald itself wasn’t above showing pretty women whenever it needed to illustrate a cold snap.

Buy any of these photos in the Herald store

Buy any of these photos in the Herald store

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